NISSAN TITAN ACCESSORIES

How do you create a compelling video demonstrating the benefit of adding Genuine Nissan Accessories to your Titan, on a limited budget, integrated with the theme of the national campaign, and utilizing a truck with a top-secret new design? We started with Nissan’s successful “Titans of Change” campaign which focused on local people driving positive change in their communities aided by their Titan trucks. Given budget and secrecy concerns – we knew we needed to stay local and couldn’t shoot the vehicles in the open. So we devised a narrative that worked perfectly within our limits. A compelling story featuring a small town search and rescue team and their heavily accessorized Titan trucks. The result was a video that punched way above its weight in reaction from the client, affiliated Nissan dealerships, and metrics. The most common reaction was “WOW!” On YouTube the video currently has a 4.5% Click Through Rate, which is almost double YouTube's current benchmark, and is very good for a video in the automotive accessory category. In addition, this video is on pace to outperform most of Nissans past accessory videos — despite minimal promotion. 

ACCOLADES:

Graphis Advertising - Platinum

By intelligently crafting our master video, additional cuts were able to be efficiently lifted to support popular accessory categories and features.