INFINITI QX50 HIGHLIGHTS

To communicate the real human difference the QX50's product features offer, We paralleled the experiences of a climber, technologist, pilot and martial artist to the experiences in the car. In doing so, we told their stories in diverse locations with cinematic style. In executing the film, we worked with a director who could capture the epic scenery, dynamic action and intimate moments that elevate the presentation to a vivid personal experience. The tight parallels between human experience and product capabilities, combined with strategic insights to align with customer interest, has made the QX50 Highlights the highest performing video in Infiniti’s product library. The metrics showed a 72% increase in view performance, more than double total views and a 101% increase in watch time over previous videos.

ACCOLADES:

Graphis Advertising - Platinum

We continued to support the QX50 post-launch by using social listening, keyword search data, and digital consumer insights. We learned what consumers were most interested in, and were most frequently asking about the vehicle and then created a series of videos that covered these aspects in-depth. By re-purposing the original content and adding new motion graphics and CG we were ably to deploy this new content quickly and cost-effectively to retarget consumers moving lower in the purchase funnel.