GOOGLE PIXEL FAMILY LAUNCH

Google faced a challenge: with just months until the launch of the new Pixel family, they needed to produce 42 fully finished videos, including consumer testing, in 10 weeks. The issue? Their current creative team wasn’t large enough to manage the post-production processes required to meet the deadline. Enter my creative partner and I. We needed to rapidly integrate into a project months in the making, quickly grasping the scope, objectives, and creative vision. To do so, we immersed ourselves in hundreds of pages of briefings, technical specs and storyboards. We attended numerous internal and external production meetings and set up an integrated pipeline with the production company to allow us to review the dailies from the set in Barcelona from our office in Long Beach. By day one of post-production, we were fully prepared, and intimately familiar with every shot and objective. We managed 26 paid media edits, delivered them on schedule, and achieved Google's highest consumer testing score to date. It was a rewarding experience collaborating with such an incredible team, and we were thrilled to help contribute to its success.