HONDA CIVIC HYBRID “CLOCKWORK COMMUTE”

As Hybrid vehicles gave way to all electric cars, we looked for a new way to connect with the Civic Hybrid consumer. They key insight we had was that, for this consumer, the purchase of a hybrid vehicle was less of an environmental statement and more about practical efficiency for their day-to-day commute. We leaned into this idea and came up with a product demonstration film centered around a driver who had designed his commute to be as efficient as possible. Almost like the movie “Groundhog Day” he anticipates every eventuality making his drive effortless, fun, and above all efficient.