SOCIAL MEDIA

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The landing page was developed to quickly aide consumers in finding the right vehicle. This was achieved in two ways; the first was organizing vehicles alphabetically by name to help consumers who were already interested in a specific model to find it. The second was to show each vehicle in profile with its MSRP range, enabling consumers to quickly find the right body style and price point. Vehicles with multiple body styles had an accordion menu that deployed on tap to reveal all body styles for that car. Clicking the menu icon at the upper right deployed a main menu with quick links to all shopping actions as well as quick links to every vehicle on the site.

Vehicle landing pages were designed to quickly surface the most relevant items using a tabbed system under the main image. In addition, we exposed the shopping information first enabling consumers to quickly understand a vehicles pricing by trim level and compare features between trims using an expandable accordion menu.